Alendis – UX/UI & Development

Redefining Video Streaming with a High-Performance, Immersive User Experience.

Duration

Ongoing

Location

Uzbekistan

What was done

Full launch

Industry

Media Brand

Project Overview

About Alendis

Alendis is a next-generation video streaming platform designed to provide high-definition content with a seamless multi-device experience. The platform enables users to watch live events and on-demand content, particularly focusing on high-speed real-time streaming with minimal latency.

This project aimed to revolutionize how users interact with live streaming, event-based content, and personalized viewing experiences. It supports smartphones, tablets, smart TVs, VR headsets, and gaming consoles, ensuring versatile device compatibility.

Project Goals & Challenges

Objectives

✅ Deliver an unparalleled video streaming experience with minimal latency.
✅ Develop a responsive, user-friendly UI across multiple devices.
✅ Ensure seamless live event streaming with a personalized recommendation system.
✅ Provide a scalable and secure backend architecture for handling high concurrent users.

Challenges
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Latency Optimization

Latency optimization for real-time streaming without buffering.

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AI-driven Recommendations

Personalization & AI-driven recommendations for content discovery.

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Scalability & Performance

Scalability & performance for handling thousands of concurrent users.

User Research & Insights

To create an engaging, intuitive, and high-performing streaming experience, extensive research was conducted.

📊 Key Findings from Research:

  • 75% of users expect real-time streaming with minimal buffering.
  • 60% of users prefer personalized content recommendations over generic listings.
  • 80% of users switch devices while streaming content, requiring seamless syncing.
  • 65% of users look for flexible subscription plans with transparent pricing.

🔍 These insights shaped the content structure, pricing model, and feature prioritization.

User Personas

Two key personas were developed based on research:

1. Alex Johnson (Sports Enthusiast, Age 28)

🟢 Goals:
✅ Watch live sporting events with zero lag.
✅ Stream content on multiple devices without disruption.
✅ Get match highlights and recommendations automatically.

🟢 Pain Points:
❌ Frustrated by delayed live streams and buffering.
❌ Finds content discovery difficult in crowded streaming platforms.
❌ Wants custom subscription plans without hidden costs.

2. Rachel Carter (Entertainment Seeker, Age 35)

🔵 Goals:
Discover trending shows & movies effortlessly.
✅ Enjoy high-quality video playback on smart TV & mobile.
Manage subscriptions & profiles for family viewing.

🔵 Pain Points:
❌ Annoyed by cluttered UI and hard-to-navigate libraries.
❌ Wants ad-free experiences without paying for premium features.
❌ Prefers customized watchlists instead of generic categories.

UX/UI Design Process

A user-centric design approach was taken to ensure an immersive and intuitive experience.

1. Wireframing & Prototyping
  • Low-fidelity wireframes to define user journeys & key screens.
  • High-fidelity prototypes for seamless interaction testing.
  • Iterative usability testing to refine the onboarding & navigation flow.
2. UI/UX Design System

🎨 Typography & Colors

  • Font: Manrope – Modern, sleek, and highly legible for both mobile & TV screens.
  • Color Palette:
    • Primary (#141414): Dark UI for cinematic experience.
    • Secondary (#222222): Complementary contrast for depth & layering.
    • Accent (#FF004C): Red for call-to-action elements & premium content.

📏 Grid System & Layout

  • Web (1920px) – 12-column grid for structured & responsive design.
  • Mobile (390px) – 6-column adaptive layout for compact readability.

Development

Technology Stack

Frontend

React Native (for cross-platform mobile development).

Backend

Node.js + Firebase (for real-time interactions & data handling).